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The global massage guns market is poised to reach a valuation of US$ 509.0 Mn in 2022. Sales are projected to increase at a 7.4% CAGR, with the market size reaching US$ 1,042.5 Mn by 2032.
As per the analysis, the usage of massage guns has rapidly increased due to increasing preference for massage devices that offer speedy recovery. Massage gun manufacturers are adopting consumer-centric approaches to improve their brand image and sales.
Massage guns are trending among athletes due to their ease of use and portable design. Ideally, there are a few parameters that influence consumers’ purchase decisions. A significant number of them are influenced by brand identity. However, not all of them demonstrate brand loyalty.
Hence, it is imperative for companies to build a strong brand portfolio and strengthen their presence across multiple channels. Next comes the functionality. For instance, in the case of massage gun, consumers often judge them on the basis of their efficiency. Therefore, products with higher wattage are likely to enjoy better goodwill which will be drawn by higher convenience and efficiency.
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Consumers are increasingly adopting e-commerce platforms to purchase electronic items including massage gun, as they can avail special discounts and prices on a wide range of products. In addition to this, e-commerce websites also help make the products as per the specific requirements of the customer, even if the product is not available in the market in a particular region. Leading e-commerce sites, including Alibaba and Amazon, are offering an extensive range of products from around the world.
Factors such as easy product accessibility, convenience, and ease of shopping irrespective of geographic presence will continue pushing sales of massage guns through online channels over the forecast period.
“Increasing preference for portable massage guns among sports personnel and athletes is expected to drive sales in the market. Besides this, growing popularity of smart massage gins with temperature and vibration control is anticipated to augment the growth in the market,” says an FMI analyst.
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Leading manufacturers of massage guns are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the Massage Guns market are Therabody, LifePro, Hyperice Inc.,Renpho, Everyfun, HydraGun, Muscle Gun, Massage Guns Ireland, Recovapro, Essential Massage & Therapy Co.,Achedaway, Medcursor and Others.
Global Massage Guns Market By Category
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About Future Market Insights (FMI) Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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The post Global Massage Guns Market 2022 – 2032 : Massage Guns Ireland, Recovapro, Essential Massage & Therapy Co appeared first on Future Market Insights.
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